Sienna McKenna – Marketing Manager

Sienna McKenna –  Marketing Manager – 2021/2022

About me

I’m Sienna Mckenna and, I am Australian/ Taiwanese but was born and grew up in Dubai. I am currently in my second year (going to my third and final year) of Arts and Cultural studies. I have been a part of ESN since the very start of my Bachelors in 2019. I have been a part of the marketing committee for the past two years. In my first year, I was one of the committee members, and this year, I was assigned the role of chairwomen.

Why a board year?

I have been a part of the marketing committee for the past two years. In my first year, I was one of the committee members, and this year, I was assigned the role of chairwomen. I feel that I do not fit in a committee member position anymore and I cannot imagine myself not being part of the student cultural and social life. I am a very curious person that uses her creativity all the time by challenging myself to give 110% to my team. Moreover, I have been pretty involved in the ESN culture, so I am excited to work for its branding. I strongly believe that being part of the ESN Board will add to my experience even more.

 

Function Description

The Marketing Manager of ESN Rotterdam makes sure the social media accounts (Facebook & Instagram mostly) are constantly updated. Also the external offline communication belongs to the Marketing Manager, like posters, merchandise, board clothing and banners. These are all very fun and interesting tasks, but they do take up a lot of time. That is why the Marketing Manager is supported by both the Marketing Committee. This year, I won’t have the Content Committee, however, I will closely work together with them in collaboration with the Marketing Committee. I will also look over the Active Member Committee. The active members in those committees help with bringing new, creative marketing ideas to the table. They also take charge of the ESN Rotterdam Instagram Feed and create content like videos, photos & blogs.